| Panic buying in the COVID-19 pandemic: A multi-country examination T Islam, AH Pitafi, V Arya, Y Wang, N Akhtar, S Mubarik, L Xiaobei Journal of Retailing and Consumer Services 59, 102357, 2021 | 628 | 2021 |
| Examining the role of beliefs and attitudes in online advertising: A comparison between the USA and Romania Y Wang, S Sun International Marketing Review 27 (1), 87-107, 2010 | 317 | 2010 |
| Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries Y Wang, S Sun International Business Review 19 (4), 333-344, 2010 | 311 | 2010 |
| Examining beliefs and attitudes toward online advertising among Chinese consumers Y Wang, S Sun, W Lei, M Toncar Direct Marketing: An International Journal 3 (1), 52-66, 2009 | 238 | 2009 |
| Chinese luxury consumers: Motivation, attitude and behavior Y Wang, S Sun, Y Song Journal of Promotion Management 17 (3), 345-359, 2011 | 145 | 2011 |
| Examining Chinese students’ Internet use and cross-cultural adaptation: does loneliness speak much? Y Wang, S Sun Asian Journal of Communication 19 (1), 80-96, 2009 | 65 | 2009 |
| Counterfeiting Luxuries: Helper or Foes for Luxury Brands? Y Wang, Y Song Journal of Global Marketing 26 (4), 173-187, 2013 | 60* | 2013 |
| Path to effective mobile advertising in Asian markets: Credibility, entertainment and peer influence Y Wang, E Genc Asian Pacific Journal of Marketing and Logistics 31 (3), 2019 | 55 | 2019 |
| Social stratification, materialism, post-materialism and consumption values: an empirical study of a Chinese sample Y Wang Asia Pacific Journal of Marketing and Logistics 28 (4), 580-593, 2016 | 52 | 2016 |
| Motivation for luxury consumption: Evidence from a metropolitan city in China Y Wang, S Sun, Y Song Research in Consumer Behavior, 161-181, 2010 | 52 | 2010 |
| Information Technology and Employment: The Impact of Job Tasks and Worker Skills G Peng, Y Wan, G Han Journal of Industrial Relations 60 (2), 201-223, 2018 | 51 | 2018 |
| Familiarity, beliefs, attitudes, and consumer responses toward online advertising in China and the United States S Sun, Y Wang Journal of Global Marketing 23 (2), 127-138, 2010 | 46 | 2010 |
| Aiming the Mobile Targets in a Cross-Cultural Context: Effects of Trust, Privacy Concerns, and Attitudes Y Wang, E Genc, G Peng International Journal of Human-Computer Interaction 36 (3), 227-238, 2020 | 41 | 2020 |
| Path to sustainable luxury brand consumption: Face consciousness, materialism, pride and risk of embarrassment T Islam, Y Wang, A Ali, N Akhtar Journal of Consumer Marketing 39 (1), 11-28, 2022 | 30 | 2022 |
| Communicating in the multichannel age: Interpersonal communication motivation, interaction involvement and channel affinity S Sun, G Hullman, Y Wang Journal of Media and Communication Studies 3 (1), 7, 2011 | 27 | 2011 |
| Modeling online advertising: A cross-cultural comparison between China and Romania Y Wang, S Sun Journal of Marketing Communications 16 (5), 271-285, 2010 | 23 | 2010 |
| Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector T Islam, M Khan, A Ghaffar, Y Wang, MS Mubarik, IH Ali, ZA Shahid, ... Journal of Global Scholars of Marketing Science 33 (1), 107-132, 2023 | 21 | 2023 |
| Technological embeddedness and household computer adoption G Peng, Y Wang, R Kasuganti Information Technology & People 24 (4), 414-436, 2011 | 15 | 2011 |
| Internet use ad cross-cultural adaptation. Testing a Model of Internet Use in the Cross-Cultural Adaptation Context Y Wang, S Sun, PM Haridakis Journal of Intercultural Communication 9 (2), 1-10, 2009 | 15 | 2009 |
| An online advertising model: comparing China and the US Y Wang, S Sun Journal of Current Issues & Research in Advertising 32 (2), 101-115, 2010 | 14 | 2010 |
shaojing sunFudan UniversityVerified email at fudan.edu.cn
