Raeesah Chohan
Raeesah Chohan
PhD | Senior Lecturer of Marketing
Verified email at uct.ac.za
Title
Cited by
Cited by
Year
What Makes the Difference? Employee Social-Media Brand Engagement
S Duncan, R Chohan, JJ Ferreira
Journal of Business and Industrial Marketing, 2019
52019
Understanding the role of emotion in viral marketing
R Chohan
University of Cape Town, 2013
32013
British Food Journal: gaining global ground
K Chipp, R Chohan, C Ferreira, A Ringas
British Food Journal, 2016
22016
Conversion Theory in Marketing
MRP Villanueva, R Chohan
Academy of Marketing Science Annual Conference, 415-425, 2017
12017
Opportunistic Behavior in Industrial Marketing Relationships
R Chohan
LuleŚ University of Technology, 2020
2020
Perspectives: client–agency opportunism: how does it happen and what can we do about it?
R Chohan, R Watson, L Pitt
International Journal of Advertising 38 (8), 1303-1312, 2019
2019
Agency Theory in Marketing: An Abstract
R Chohan
Academy of Marketing Science World Marketing Congress, 287-287, 2018
2018
The Effect of Narrative Believability on Persuasiveness and Purchase Intention: An Abstract
ML Cassar, A Caruana, J Konietzny, R Chohan
Academy of Marketing Science World Marketing Congress, 657-657, 2018
2018
The Viral Marketing Process: Identifying the Key Drivers of Viral Success in Emerging Markets.
E Botha, R Chohan, M Karam, E Ogbonna, K Payne, O Matthews
The 2018 Annual Conference of the Emerging Markets Conference Board, 46, 2018
2018
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